Text & photo: EFA

EURO FASHION AWARD is an international fashion competition for creative, trendsetting collections from Europe. The idea is to support young fashion designers and to reward outstanding creations. Fashion designers who have concluded a Master’s degree in fashion design or have several years of professional experience are invited to participate. 

The EURO FASHION AWARD aims to draw attention to relevant developments in the fashion industry, which is an economical and cultural sector with an important and long tradition. Fashion transforms identity into a cultural and economical concept. It stands for creativity, inspiration, and a positive attitude towards life. All this and much more makes the fashion industry a branch which is highly interesting both at national and international level. 

The EURO FASHION AWARD aims to be a platform for creative upcoming professionals in Europe and offers them the opportunity of competing against each other, showing their unique skills in the international fashion and textile industry. The EURO FASHION AWARD will take place every year, and for the first time on 23rd April 2016 at the Kaufhaus Görlitz in the European city of Goerlitz/Zgorzelec, in the border triangle of Poland, the Czech Republic and Germany. 

The venerable Art Nouveau Goerlitz department store is the initiator and organiser of the EURO FASHION AWARD and continues the important part that Goerlitz has played in the past as a centre of the clothier, textile and fashion industry in the free state of Saxony. The International Jury has chosen 11 collections which will be participating in the Award Show at the Görlitz Department Store The high- profile jury of experts from the design and fashion world has chosen 14 designers who were able to convince with their portfolios. The prizes to be awarded have a total value of 60,000 euros. 125 young professional fashion designers from 19 European countries applied to the competition. 

Five ladies’ collections, four gents’ collections and two mixed ones will be presented at the big Award Show in the magnificent Görlitz Department Store. The final selection of designers includes graduates from the most renowned fashion and art schools, for example the Riga Art Academy, the Dutch Art Institute, Arnhem, the Royal College of Art, London, and the Royal Danish Academy of Fine Arts, Copenhagen. The representatives from Germany went to art schools in Bremen, Halle/Saale, Hamburg and Hannover. 

Many of the young designers already have their own labels. The final fashion show will take place in Görlitz Department Store. The department store, which is still being restored, has already been the setting for different film and TV productions. The most famous appearance of the over one hundred year old building was in “The Grand Budapest Hotel”, a film which won four Oscars. 

Nomenees are: Agnese Narnicka/ lv Anastasia Lotikova/ de Anna Bornhold/ de Annalena Skörl Maul/ de Christina Braun/ de Heike Becker/ de Benjamin Kräher/ de Sebastian Schettler/ de Jing Jing Qi/ de Robin Rau/ de Josefine Jarzombek/ de Julia Preckel/ de Katharina Buczek/ dk Yvette Peek/ nl